A series of Q&As with the Agatha team and one of our wonderful brands. We hear from the stockists, the designers, the people behind the pieces you love.
This week it’s one of ours, and your, favourites; A Postcard From Brighton. We asked Lainey 💖
What is the ethos of A Postcard From Brighton?
Well our ethos has always been about slow sustainable fashion that can be worn by any one any where .. a clothing brand that you will be happily wearing the item you bought today in 10 years time with the confidence it will still be super stylish ... it is also has to work as hard as you do and can be worn from beach to bar to barbecue to boardroom even to bed ... 24 hour dressing that you can completely up style by changing your lipstick shoes and slinging on a blazer and you are ready for anything ... plus it’s easy to wash with no need to iron !
Where do you find inspiration?
Look out for our new Patch work print mixed with a micro leopard and our other look will be a soft antiqued golden star ....
What’s the best thing about working for APFB?
How do you think the fashion world has changed in the past 5 years? (Or longer!)
We no longer want clothing that will be in landfill in a months time ...
also the internet has dominated the high street but a see a big swing back to physically shopping in the future in our high street where it will become a cherished experience , a destination, a day out ... something to look forwards to , to talk , touch the fabrics and try on and be advised .. to love and laugh and enjoy the whole actual shopping adventure then go for a delicious tea or a glass of fizz rather than just click and wait for the postman .....
To start our lovely label A Postcard from Brighton which was a life long dream ...
Well I believe we are one of the best leisure wear brands around , I like to call it “pleasure wear “ and it’s perfect for our new environment of working and living at moment so there will be lots of pieces to make you smile and feel good
What is your proudest achievement in the fashion/retail world?
What do you think are the most exciting things about the upcoming collection from APFB?
Must have piece for SS21?
What is ‘style’ to you?
Best piece of advice you’ve received?
A positive from lockdown 2020/2021?
(Picture) That’s me just now , working from home in my favourite Flick zip top and current collection Gina leggings xxxx