A very happy hello to you lovelies – how has another week come and gone since we last sat down for a gossip? And how is it nearly February?

January is finally coming to a close – thank goodness – and to celebrate seeing the back of a pretty miserable month I thought it was high time to show you one of the new features that will be making an appearance on the blog. Each and every month I’ll be thrusting one of my beloved brands into the spotlight. Not only to showcase what you can expect to see from them clothing wise in the coming months but also to give you an insight into why they have become part of the very fabric here at Agatha Boutique.

The first brand I want to show off, and the perfect cure for this gloomy weather, is A Postcard From Brighton. Known for its capsule collections of cool jersey and knits, these are clothes designed to be worn by anyone, anytime, anywhere. In short, you can always depend on APFB to dream up pieces which allow you to achieve that sought-after effortless look.

Owned by Mark Myatt, APFB is a canvas for crazy-clever designer Lainey Poulson. The duo have nurtured the brand for seven years and are now well known for producing clothes with loveable attitude which take you from day to night. So, no matter what you have planned, you can go from brunch with the girls or lunch with family through to cocktails and dinner feeling and looking fabulous.

Inspired by Brighton’s crazy, eclectic 24-hour culture – hence its transitional quality – APFB produces six collections each year so there is always something fresh to ogle. And, what makes APFB even more amazing, is that every garment is manufactured in Leicester – a stone’s throw away from our glorious city. It’s actually one of the reasons why I’ve stocked the brand for so long.

APFB closed 2017 with a winter collection starring relaxed animal prints, winter florals and bold statement slogan sweats. Always unique and unexpected when it comes to design, the next collection promises to catapult us into spring. I can’t wait for my first, eagerly awaited, edit of the collection to be delivered to the store – it should be any day now – but in the meantime, I have to admit I keep delving into the APFB lookbooks for some spring-spiration.

When it comes to the finer details of the spring styles, you can look forward to a sea of stripes in typically nautical navy, as well as a spiralling sketch-like print – bold prints combined with classic style is undoubtedly a APFB trademark. And it wouldn’t be APFB without splashes of colour punching in. I love the pink mixed material sweat, the sleeves are to die for! And, for paired back cool the black jumpsuit looks like it’ll be a dependable and stylish sartorial staple for many a wardrobe. Then there is the cute star-print mini with blousen sleeves – also available in a sweatshirt style too – and a spearmint blue printed sweat.

Any who… I’d best be off. I’ve been out and about buying this week, it’s so very exciting seeing what some of my favourites have in store for you all for the next few seasons.

Keep tagging me on Instagram with your #friendsofagatha pics, and one last thing…don’t forget the countdown to Valentine’s Day is gathering pace! It’s time to get your gift on.

Ta-ta for now,

Agatha x


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